Crockett Doodles Branding Guidelines

This page is a work in progress by Lindsay Ramler. Please do not alter or edit this document in any shape without talking to Lindsay first. Please DO download any logo files needed for business use.

Colors

Primary Colors: (Used in Puppy Guide brochure)

Secondary colors: (Used for individual breed pages)

LOGOS

**These are all PNGs optimized for web (screens) at 72ppi. If you need logo files for print, contact Lindsay.

Logo Variation #1:

Use when the focus is the recognizable paw. A much smaller version is used for the website’s main nav. Black and white version included. Size dimensions: 1920px by 1920px.

 
CD-logo-black-web.png
CD-logo-white-web.png
 
 

Logo Variation #2:

Use whenever brand is less familiar to surroundings. Particularly helpful for objects at a distance like car magnets. Black and white version included. Size dimensions: 1920px by 1920px.

 
CD-logo-black-alt-web.png
CD-logo-white-alt-web.png
 
 

Logo Variation #3:

Use whenever vertical logo doesn’t fit in available space. Black and white version included. Size dimensions: 1920px by 525px.

 
CD-logo-black-horizontal-web.png
CD-logo-white-horizontal-web.png
 
 

Logo Variation #4:

Included for special cases when just the paw logo is needed. A much smaller version is used for the website’s favicon. Black and white version included. Size dimensions: 1920px by 1920px.

 
 

Icons

Use at your own discretion. These are 200px by 200px for web use only.